Rebecca Bakofsky changed her life around by starting the blog The Sophisticato together with her friend Kathy. Their blog grew into a business, showing you everything about a sophisticated lifestyle. Learn from their inspirational story right here!
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What do you do?
Currently, I am a lifestyle blogger and freelancer. I am one of the co-founders at The Sophisticato and I freelance as a VA specialising in social media & marketing.
What inspired you to pursue a non-traditional career path?
I originally went to college to become a Buyer, while going to school I fell in love with retail and ended up staying in retail for the next several years. After working late hours and not feeling 100% secure & appreciated by corporate, I realised that there had to be a better way to make a living. That is when my friend Kathy & I came up with the idea of The Sophisticato. While creating the blog, I went back to work part-time so I had an income, but I realised that it just wasn’t working the way I had imagined. That is when I decided that my well-being is more important than anything & I became a freelancer.
What made you decide to start blogging?
I started blogging because I knew I had a story to tell. When Kathy & I first sat down to discuss creating the blog, we realised that we should share our love of trendy restaurants, top fashion, and travel. She was moving to Greece & I was going to stay in the NYC area – so not only are we sharing our true life experiences when it comes to the sophisticated lifestyle that we love, but we were doing it from two different continents.
The moment when you realised you wanted to blog full time?
I would say it was sometime this past February when I was at my part-time job that I realised blogging full-time was what I wanted to do.
Can you describe a typical work day for you?
Let me start by saying that no day is “typical”. I generally wake up at 9am and make myself a cup of Hazelnut Coffee and go through emails. At that point, I take care of any of my blogging responsibilities, this includes writing posts, creating images, contacting companies/bloggers, taking pictures, and finally engaging with our followers on social media, and so much more. On any day this could also include multiple conference calls. I generally try to get 95% of my blogging responsibilities finished before lunch. I generally shower right before lunch, have something small to eat and then start my freelancing responsibilities. I generally try to be done working by 6pm so I don’t burn out.
How do you monetise your blog? How long did it take you to monetise your blog?
We monetized our blog through affiliate marketing (we have seen luck with Rakuten) and collaborations with different companies & bloggers. We are currently in the process of creating an e-course that includes everything that we have learned about when it comes to branding and social media. We are hoping to launch in the middle of June!
What was the transition like from 9-5 to full time blogger?
The hardest part of the transition was no longer having co-workers. I am a social person by default so I do tend to meet friends for lunch and dinner more than I had when I worked a 9-5 – which isn’t necessarily a bad thing!
Your favourite blogger?
That’s a hard one! I absolutely love This Time Tomorrow – not only is her Instagram feed beautiful, but her blog hits on everything that I love! Definitely go check it out!
Top three advice to newbie bloggers?
Oh my! There is so much I would like to share. The number one thing that I learned was to never get defeated! This is certainly easier said than done, but nothing worth it comes without hard work and determination – always know that there is a bright, shining light at the end of the tunnel. Something else that I recommend is to have a clear vision on what you want your brand to be – and don’t stray away from this. Whether your readers are on your blog or on one of your social media accounts, the brand should always be consistent! My last piece of advice might sound corny, but don’t lose sight as to why you started your blog. The beginning stages of a blog can be extremely overwhelming, but keeping a to do list and your mission statement near will help you not lose sight to what you started!
Your female inspiration?
This might sound cliche, but my female inspiration is Jessica Simpson. She may have started out as singer, but she went on to create a billion dollar empire – and no one expected this. She portrayed herself at a little ditzy so I think that to this day she still has a lot of haters, but she pulled through and has proved everyone wrong!
What would you tell your younger self?
I would tell my younger self to always believe in myself. Quitting my job was not easy, but believing in myself is what got me through it – ten years ago, I would have never been able to do that! I would also tell myself to do what makes me happy – no matter what – happiness is number one!
What would you tell other young women to empower them to take the leap & follow their dream?
Always know that you are not alone – it is important to follow your dreams no matter what adversity you might run into! Something else that is important is to surround yourself with like-minded individuals!
Want to follow Rebecca and The Sophisticato? Check out these links!